...this changes everything
Do you Care about Rural Communities?
Do you want to see a Strong Rural Future
 Do you want to be A Part of that Future?

Community always comes first! If we are going to make a positive difference we're going to have to do it together. That means getting involved and contributing our skills and talents and gifts. It means engaging in our network of people living 
Rural on Purpose. 
  • Rural on Purpose Manifesto: Who we are
  • ​LinkedIn Group: What it means to be Rural during the fourth industrial revolution
  • Murmurations: Our Live online heart-to-heart
  • Just the Start of our Community - More coming!
We can talk as much as we like but if we're are not doing something we're not getting ahead. Our pilot programs explore rural solutions to rural challenges. We're pretty proud of what we've been able to accomplish together. Rural innovation!
  • Pilots: Learn about our methodology
  • 2 Ways to Participate: Pilot or Fully Developed Program
  • Coworking Takeover Challenge: Apply to run this amazing program in your community and kickstart your freelance/remote worker ecosystem
  • Freelancer Survey: Help us out by taking our survey
You can't do this work without learning a few things. We try to break big ideas down into useable information and share it.  Please share in your own networks. 
  • Message from co-founder: Mary Doyle
  • ​Infographics: Some of our infographics (inspiration and information)
  • Blog: Conversation starters for sure - please join in. 
  • Updates: Leave us your email and we'll keep you in the loop. 
The Rural on Purpose Brand 
is a point of view. 
It is the point of view of people who have made the conscious choice to live in rural communities (whether they were born here, left and returned or newly discovered rural.) 

It is the positive message of optimism and empowerment and a commitment to strengthen 
our communities through the development of our 
Entrepreneurial Culture.

This is our MANIFESTO.
It can be yours too!
Speak Up! Rural Voices matter, especially yours! 
Make the ROP Manifesto your own!

1. Record yourself reading it out loud 
2. Post the video online (youtube, tiktok, social media, your website). Include the hashtags #RuralonPurpose and #SayItOutLoud. Tag @ruralonpurpose, plus 3 other friends to go next

We can’t wait to share YOUR voices - fearlessly optimistic people living Rural on Purpose!

Download The Say It Out Loud! Rural Voices Campaign 
Social Media Posts To Share With Your Community!
After you’ve participated in the Say It Out Loud! Rural Voices Campaign, invite your network to do it too! Use these ready-made social media posts to spread the word. 

Download The Rural on Purpose Manifesto And 
Share It With Your Community!
You are invited you join the Rural on Purpose LinkedIn Group!

Collectively building a blueprint for 
rural health and prosperity.

We are accepting members who are entrepreneurial thinkers, innovative problem solvers and fearlessly optimistic people, both rural and urban (business owners, employees, unemployed, self-employed, freelancers, government, investors, writers, social enterprises, retired people and students.)

We will focus on what it means to be rural during the fourth industrial revolution (4ir) and what the future of work entails. Topics around technology, entrepreneurship, wellness, remote work and economic development will be highlighted. Current constraints in our rural communities will be discussed in a solution-oriented way. And finally, we will explore opportunities that exist for rural communities because of globalization and urbanization.

Engaging with this group will give you the ability to see and be seen by people who are redefining and repositioning rural for the future.

These are our people.
This is our time. 
This is our place in history.

Growing a Community Worth Serving!
What happened in Week One of the Group?

Rural on Purpose hosts a monthly online discussion with rural community builders 

The purpose is to discuss current AND future challenges
The goal is to share solutions.

The format is a Zoom Conference

The Rural on Purpose PROGRAMS are collaboration projects with rural communities worldwide. 
They fuel entrepreneurial ambition 
by fostering an environment 
where people have ideas and act on them. 

Rural Communities need New Opportunities NOT improvement offers.
Who are the PILOTS for? 
The Rural on Purpose Pilots are for Community Builders in rural regions worldwide. You are the frontline support for growth in your communities - the experts, facilitators, cheerleaders and advisors. You understand how to build community capacity. The pilots are designed to serve you as a resource for future-focused program development. Community Builders could come from Economic Development, Municipalities, Organizations, Private Business, Associations or passionate individuals. 
What is the purpose of the PILOTS? 
Rural communities are dealing with certain challenges that are systemically global, like youth retention and attraction, aging workforce, declining populations and the changing nature of work. We are using bandaids to fix amputations. A new way forward is needed that relies on the collective insight and intelligence of our communities.  

The "pilot" structure is meant to lessen the expense, shorten the delivery time, test solutions and mitigate risk (cost vs success.)   
Is there a cost to participate? 
YES. The program is participant funded. 

Rural on Purpose is a for-profit Social Enterprise. As with everything else, we believe a new way forward for rural economic development includes new, self-sustaining support structures. Too much time is spent trying to justify and compete for limited grant money to keep programs running that may have ended had they been market driven. 

Community investment ensures commitment (in market driven solutions.) Pilots only run when there is interest, need and communities willing to invest. 
What is required to run a Rural on Purpose Pilot? 
A Champion and a Sponsor! 
What's in it for me? 
  • New solutions to Rural Challenges.
  • A Global Network of support and collective intelligence.
  • DATA - real local and comparative rural data (PILOT data collected will be available to all PILOT participants)
  • Being part of an Economic Development Movement that introduces a new era of RURAL leadership, confidence and prosperity! 
2 Ways to Participate in a Rural on Purpose Pilot Program:
You can apply to run a fully tested and developed program. 
Typically you are looking for a fully vetted program 
(data, results and timeline) to build into your local strategic planning.

You can apply to be a 
Rural on Purpose pilot community and participate in our program development process. 
Typically you are interested in being 1st to explore new trends and workforce developments and are comfortable with an agile process that involves being flexible and open to various outcomes.

If you're a Freelancer or a Remote Worker, help us out by taking our survey as we work to build #FreelanceFriendlyCommunities
Freelancers Living Rural
Freelancers Making the Move
Interested in being part of our NEXT pilot? We have a number of programs in Stage One Development and will be ready for testing in 2020. 
Sneak Peek at pilot topics:
  • Freelance and Remote Work Support
  • Wellness Industry
  • ​Senior Asset Development
  • Youth Engagement
  • ​Digital Adoption
Message from Founder 
Mary Doyle

Before I talk about what Rural on Purpose IS I want to explain what it IS NOT. 

Rural on Purpose IS NOT for people who are meeting the future with desperate resistance because they are full of fear. 

Rural on Purpose is not an extended advertisement to urban folk who want to recreate their city lives in less expensive neighbourhoods. 

Rural on Purpose is not about guilt or blame or shame – the kind that prevents our children from living their best lives and contributing to the world in a way that makes sense for them - wherever that may be.
Rural on Purpose IS about the future.
We are entering a new phase in human development and rural communities have a critical role to play. 

If we are paying close attention we’ll see the openings, the opportunities and the solutions to human problems that only functioning rural communities can provide. 

If we look even further out we’ll see the awesome responsibility that we have to provide these solutions. 

Today we value and market ourselves based on our proximity to urban centres. Tomorrow cities will be valued based on their proximity to nature and functioning, healthy rural regions - not the other way around. 

It all begins with fearlessly optimistic people contributing their talents and ideas to build healthy, happy and whole communities. 

It grows and strengthens with our networks and connection to each other. 

Rural on Purpose exists to inspire communities to action and ignite the passion for place that comes with purposeful living. 

Thank you for being here and for being a community worth serving. 

With purpose,
As we work through our programs we try to provide useable information in bite-size pieces that we can share. Please feel free to share in your own networks and use the hashtag #ruralonpurpose.
Who are rural entrepreneurs and what do they need? This infographic looks at the different entrepreneurial personalities in rural communities. 
Download This Infographic And Share It With Your Community!
Rural on Purpose BLOGS published on Medium
The goal of this BLOG is to Encourage, Embolden and Enlist people who are living 
Rural on Purpose to change the trajectory of our communities through Entrepreneurship.
All BLOG Entries can be found on

Economic Developers — If you want more ribbon cuttings make this one small change
The Candle Problem:
how rural communities can solve it.
Not the one!
Can’t see the forest for the trees.
the Benefit Mindset and Personal Contribution
Tribes are important 
— where’s mine?
Blind Spots
Rural communities need to stop talking ABOUT Millennials and try talking TO them
From Play Dates to Membership Mingles
How do you grow any community?
Co-working — Ideology or Big Business?
City Mouse or Country Mouse?
Our Rural Entrepreneurial Landscape
Question: What does Art have to do with Entrepreneurship? Answer: Everything!

Should rural embrace the “gig” economy?
On Being a Selfish Entrepreneur
Rural Co-working — a conundrum
Rural Communities need New Opportunities NOT improvement offers
In Defence of Self-Reflection
Who do you have Time for?
Building a Freelance Culture in Rural Communities.
@JimCollins: rural communities just announced their BHAG!
The modern workforce is freelance–cities should get ready…rural communities are.
Privilege, Responsibility and Entrepreneurship
A Tour of Coworking Takeover Week™ May 2019
Digital Infrastructure and Rural Advocacy
Are you living Rural on Purpose? 
Join us and Start Something.
100% Fearlessly Optimistic People
Supporting one another with 
wit, wisdom and ingenuity
Fuelling Entrepreneurial Ambition
 Fostering an environment where people have ideas and act on them
Join Us
Follow the Rural on Purpose Blog, Program Development and Lessons Learned as Rural Entrepreneurs strengthen their communities
Copyright 2019 - Rural on Purpose